FARM

Farm was asked to position the brand as the pioneer of the ideal work/life balance (less work, more fun) and achieve cut through in a cluttered market with a relatively small budget.

The original campaign piggybacked the Governments five-a-day fruit and vegetable theme by encouraging consumers to ensure they get five breaks a year to maintain a happy and healthy lifestyle. Following that, Farm has aimed to produce campaigns which continue to create a distinct style and tone for the Brand and deliver results.

Over the course of our time working on the brand, it saw ongoing record levels of traffic to the site with visitors up some months a whopping +72% on previous. The Brand maintained a higher level of prompted brand awareness than its biggest competitor (who invested 196% more over same period). And our last “theatre” viral has had over 415,000 hits on Youtube and generated 23% uplift in sales.