FARM
British Heart Foundation
The Beat
The British Heart Foundation wanted to urge Britons to get physical. In order to try and reduce the levels of heart disease across the country.
Led by 60 and 30 sec TV spots, the campaign is supported by an interactive website, a podcast and a free motivational text message service.
The original music score uses an actual heart beat as it's underlying base, with the tempo increasing as the action builds to a crescendo.
The campaign exceeded expectations and received over 39k requests for the information pack, adding over 25k to the clients’ fundraiser development programme.It delivered in terms of raising awareness of the key messages about the importance of activity on health, and achieving positive shifts in perceptions of the organisation itself.
Image galleries
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
We like talking to people, so why not give Caroline MacGregor a call on 0207 874 6582 or, if you prefer a more personal touch, just pop in for a nice hot cup of tea, our offices are here.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
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